Course Code: MPR4.B
Category: Marketing and Public Relations
Dates, Venues & Fees:
Aug 10-Aug 21 | London | $6,500.00
Nov 09-Nov 20 | Dubai | $5,700.00
Duration: Two Weeks
Course Overview
This Advanced Corporate PR Strategies training course exposes delegates to the strategic process involved in putting together and coordinating organizational public relations efforts. Delegates will explore what is involved in developing, implementing and evaluating public relations strategies. It provides insights into an organization’s internal and external environments, as well as identifying and addressing public relations situations that emerge in these environments. Delegates will be taken through the process of developing objectives, design strategies and select tactics that can better serve the organization’s goals. Moreover, delegates explore current public relations strategies, by analyzing and discussing good and bad practices.
Target Audience
This course on Advanced Corporate PR Strategy will greatly benefit:
- Senior Communications Professionals
- Corporate Communication Practitioners
- Public Relations Managers
- Marketing Officers
- Brand Managers
Course Outcome
By the end of this course, delegates will gain knowledge and skills to:
- Understand various functions of public relations and the normative process of public relation program’s development and implementation
- Design and develop a comprehensive communication strategy
- Design and conduct objective research for a communication strategy
- Develop and apply strategy and tactics based on sound understanding of public relations concepts and practices
- Understand strategic use of social media and other media channels in communicating and building relationships with the organization’s stakeholders
- Encourage delegates to see themselves as public relation strategists and acquire the necessary skills to fulfil this role
Key Course Highlights
- Step-by-step process for creating a communication strategy
- Integrating communications strategy with organizational strategy
- Evaluating the issues that communication should target
- Defining goals, values, personality and voice of strategic communication
- Qualitative communication research
- Analyzing and assimilating stakeholder research
- Setting evidence-based communication goals and key performance indicators
- Working with other departments and securing their support
- Presenting communications in the language of management