Course Code: MPR3.B
Category: Marketing and Public Relations
Dates, Venues & Fees:
Jul 13-Jul 24 | London | $6,500.00
Oct 12-Oct 23 | Dubai | $5,700.00
Duration: Two Weeks
Course Overview
With the current concern on consumerism and climate change, organizations increasingly are being held directly responsible for the consequences of their impact on society from an environmental, social and economic point of view. Organizations the world over need to be prepared to face these challenges to legitimize their reasons to be in operation and seize opportunities for growth, innovation and reputational advantage. This course will focus on building a business a case for and how being ethically responsible can lead to enhanced organizational performance.
Target Audience
This course on Advanced CSR will greatly benefit:
- Corporate Board members
- Chief Executive Officers
- Corporate Relational Executives
- Sustainability Executives and Managers
- Senior Executives
- Policy Makers
- Corporate Lawyers
- Stakeholder Managers
Course Outcomes
By the end of this course, delegates will gain knowledge and skills to:
- Leverage corporate structures and experience to undertake CSR activities that have real community benefit
- Appreciate the relationship between corporate philanthropy and self-interest
- Assess the impact of CSR exploring topics on measurements, attribution and cost-benefit analysis
- Apply and analyze an organizational CSR strategy and develop appropriate recommendations
- Assess the quantitative and qualitative impacts of CSR initiatives and make relevant recommendations
- Learn from the examples of CSR initiatives around the world
Key Course Highlights
- Key CSR drivers
- Current local and international trends in CSR
- Making a business case for CSR and calculating the cost and benefits
- Examine opportunities designed to benefit the community as well as the organization
- Aligning social responsibility strategies and goals with organizational objectives
- Embedding CSR within the business culture as a long term strategy
- Integrating social responsibility metrics into general performance management systems
- Integrating CSR policies into the organizational culture
- Decentralizing CSR to allow for local differences and optimization across the organization
- Integrating CSR initiatives in vendor and supplier agreements
- Assessing the Social Return on Investment of CSR initiatives
- Measuring the impacts of CSR initiatives