Course Code: MPR4.A
Category: Marketing and Public Relations
Dates, Venues & Fees:
Aug 10-Aug 14 | London | $4,200.00
Nov 09-Nov 13 | Dubai | $3,950.00
Duration: One Week
Course Overview
This Corporate PR Strategies course aim at helping delegates to effectively manage their PR teams, unveil the best practices in designing communications departments and directing PR campaigns. It develops a grounding that enable delegates to have a comprehensive overview of the media landscape, its characteristics and potential pitfalls. Delegates are exposed to both the traditional and latest trends in corporate public relations and the characteristics and requirements of both.
Target Audience
This course on Corporate PR Strategy will greatly benefit:
- Senior Communications Professionals
- Corporate Communication Practitioners
- Public Relations Managers
- Marketing Officers
Course Outcomes
By the end of this course, delegates will gain knowledge and skills to:
- Understand how to efficiently use the media to promote their organizations
- Have a firm grip on the media landscape and address the key threats surrounding public relations
- Appreciate the many different types of public relations and identify the strengths and weaknesses of each one
- Communicate persuasively, clearly and successfully
- Create and adapt high quality policies, procedures, materials and resources
- Think strategically about how to select and employ public relations tactics that are most fitting for the organization
- Design and implement best practice measurements and evaluation systems
- Manage and lead PR teams effectively
Key Course Highlights
- Communication strategies’ best practices and success factors
- Making strategy clear, simple and practical
- Strategic communications and public relations
- Developing the strategic public relations plan
- Writing for public relations
- Team roles and workflow
- Leadership core competencies