Course Code: MPR3.A
Category: Marketing and Public Relations
Dates, Venues & Fees:
Jul 13-Jul 17 | London | $4,200.00
Oct 12-Oct 16 | Dubai | $3,950.00
Duration: One Week
Course Overview
This Corporate Social Responsibility training course provides delegates with theory and practical working concepts in Corporate Social Responsibility (CSR), exploring the great potential of CSR and how it may improve communities and creating awareness of the potential pitfalls. The course provides a grounding in the practice and communication of socially responsible business. Delegates will learn how to design and manage a CSR strategy through which the organization can express its values and secure the future through a sustainable mutual partnership with employees, stakeholders and communities.
Target Audience
This course on CSR will greatly benefit:
- Corporate Board members
- Chief Executive Officers
- Corporate Relational Executives
- Sustainability Executives and Managers
- Senior Executives
- Policy Makers
- Corporate Lawyers
- Stakeholder Managers
Course Outcomes
By the end of this course, delegates will gain knowledge and skills to:
- Understand the role of business in society and the various arguments on CSR
- Develop and implement CSR practices and tools in an organization
- Apply the new knowledge to analyze an organization’s CSR strategy and develop appropriate recommendation on how to improve and strengthen this strategy
- Communicate effectively on the need for CSR strategy and its implications to different stakeholders
Key Course Highlights
- Social responsibility in the age of the reputation economy
- The three dimensions of CSR
- Sustainability as a lever to enhance innovation, competitiveness and reputation
- Corporate social responsibility and shared value creation
- Corporate Social Responsibility and Corporate Social Innovation
- Corporate governance and ethics
- Environmental impact and sustainability policies
- Sustainable philanthropy and the organization-community partnership