Course Code: MPRO1
Category: Marketing and Public Relations
Dates, Venues & Fees:
Jul 13-Jul 24 | Washington DC | $6,500.00
Oct 12-Oct 23 | Virginia | $6,500.00
Duration: Two Weeks
Course Overview
the challenges facing organizations in the oil and gas industries are becoming increasingly complex vis-à-vis the communities in which they operate, their populations and the natural environment. For those with strong traditions of philanthropy, there is the growing need to deepen their current models of corporate engagement in society and to explore other forms of social engagement.
This course on Corporate Social Responsibility in the Oil and Gas Sector combines learnings from the real world experience of business leaders with analysis and practical applications. Delegates will learn to develop a clear and practical understanding of the process, knowledge and skills required to develop improved corporate social responsibility efforts. Delegates will learn to address the key related challenges including business growth, innovation, employee engagement and retention, social impact and connection with society.
Target Audience
This course on Corporate Social Responsibility in the Oil and Gas Sector will greatly benefit:
- Corporate Social Responsibility specialists
- Communication professionals
- Corporate Executive members
- Public Relations and Corporate Affairs Managers
- Project Managers
- Marketing Professionals
Course Outcome
By the end of this course, delegates will gain knowledge and skills to:
- Have a clear understanding of the multiple ways in which oil and gas organizations can create both social and economic value in a world where the purpose of business is being challenged and redefined
- Learn practical steps and hands-on skills to integrate social issues into business strategies and programs
- Appreciate how and why corporate engagement in society has evolved from philanthropy to corporate social responsibility and social innovation, and how it is driving oil and gas companies to develop new strategies to create both economic and social value
- Understand the leadership and entrepreneurial skills and competencies needed to develop and lead corporate social responsibility initiatives, including developing strategic focus, building organizational capacity, engaging stakeholders, measurement tools and driving innovation.
Key Course Highlights
- Global corporate social responsibility frameworks in the oil and gas industry
- Principles and essentials of corporate responsibility for the oil and gas sector
- Building best practice into CSR strategy
- Business strategies for sustainability
- Designing CSR programs
- Implementing CSR programs
- Issues identification, monitoring and management