Course Code: MPR1
Category: Marketing and Public Relations
Dates, Venues & Fees:
Jun 08-Jun 19| London | $6,500.00
Sep 14-Sep 25| Dubai | $5,700.00
Duration: Two Weeks
Course Overview
Crisis could be an unpredictable event that has the potential of negatively impacting an organization. This could severely damage an organization and its employees, products, services, financial condition and reputation. A poorly handled crisis can cause far more damage to an organization’s reputation and on-going business operations than necessary. Every organization should have some form of systems in place and be ready to manage the aftermath of a business crisis in terms of the flow of information.
This training course on Crisis, Reputation and Issues Management will give a unique opportunity to delegates to explore different typical crisis situations. Delegates will learn how to identify potential risk issues and develop plans to avoid or mitigate and ultimately manage its response to critical issues.
Target Audience
This Protocol Management training course is designed for:
- Government Relational Personnel
- Corporate Relational Personnel
- Public Relations Officers
- Marketing and Communications Managers
- Media and Public Relations Professionals
Course Outcomes
By the end of this course, delegates will gain knowledge and skills to:
- Understand how a crisis can unfold and how to effectively manage key issues and control events under pressure
- Learn how to control business continuity and protect organization’s reputation during a crisis
- Devise an effective crisis management plan
- Propose and defend the implementation of a crisis management plan
- Learn how to engage and effectively communicate with the media in a crisis situation
- Experience a live crisis simulation exercise and apply the learning outcomes from the process back to your organization
- Appreciate how to identify and analyze potentials risk/crisis/issues
- Develop crisis response strategies
Key Course Highlights
- The relationship between PR and reputation management
- The importance of risk, issues analysis and proactive management
- Stakeholder management and analysis: identification, mapping, and analysis
- Different types of crisis and their characteristics
- Key stages of crisis
- Role and impact of social media during crisis
- Dealing with ill-structured situations and ambiguity during a crisis
- Common mistakes when handing a crisis
- Communications audits
- Reputation audits
- Tools used in online reputation management
- Business intelligence and PR research
- Risk issues and strategic development in reputation management
- Online reputation management strategies: listening and engaging
- Handling activists
- Importance of media strategies for reputation control