Course Code: MPRO2
Category: Marketing and Public Relations
Dates, Venues & Fees:
May 11-May15 | London | $4,200.00
Aug 10-Aug 14 | London | $4,200.00
Duration: One Week
Course Overview
The Effective Communications in the Oil and Gas Industry training course aims at informing, motivating, and connecting with the various stakeholders in the oil and gas industry. The course aims at leading delegates to explore how to communicate effectively with both internal and external stakeholders, how messages are created and framed, and how to employ the best communication strategy to advance organizational goals. Delegates will learn comprehensive communication strategies for planning, implementation and evaluation. It also explores the foundational understanding in new ethics and the legal aspects of communication relations.
Target Audience
This course on Effective Communication in the Oil and gas industry will greatly benefit:
- Senior Communications Professionals
- Corporate Communication Practitioners
- Public Relations Managers
- Marketing Officers
- Brand Managers
Course Outcome
By the end of this course, delegates will gain knowledge and skills to:
- Define and apply key ideas in the field of strategic communications
- Build a well-developed strategic communication plan
- Effectively and ethically communicate with target audiences and stakeholders in the oil and gas industry
- Apply SEO to communication/ media relations campaigns
- Use data evidence to properly target a communication strategy
- Integrate communication strategy with organizational goals
- Identify key aspects of crisis communication planning in the oil and gas industry
Key Course Highlights
- Step-by-step process for creating an effective communication strategy
- Strategic management for communications in the oil and gas industry
- Setting evidence based communication goals and key performance indicators in the oil and gas industry
- Integrating communication strategy with organizational strategy
- Program management, measurement and evaluation
- Aligning communication goals with business goals
- Managing and leading a communication team
- Evaluating which population and issues communication should target
- Working with management to empower the communication function