Course Code: MPR2.A
Category: Marketing and Public Relations
Dates, Venues & Fees:
Jun 08-Jun 12| London | $4,200.00
Nov 23-Nov 27| Dubai | $3,950.00
Duration: One Week
Course Overview
This Protocol Management training course will help the delegate to interact confidently with senior officials and other individuals in in both structures and formal situations. The course provides a thorough grounding in the fundamentals of operational protocol, including VIP visits, meetings, ceremonies and special events. Delegates will gain a broad understanding of functional corporate business, government, and international protocol. It looks at the full range of conventions, rules, customs and expectations that professional communicators must master in order to be functionally effective in their work.
Target Audience
This Protocol Management training course is designed for:
- Protocol Managers
- Government Relational Personnel
- Marketing and Communications Managers
- Media and Public Relations Professionals
- Meeting and special event planners
- Administrative Professionals
- Security and logistics personnel
Course Outcomes
By the end of this course, delegates will gain knowledge and skills to:
- Appreciate the unique role of the protocol officer
- Understand and know the methods of delivering a sterling service
- Plan, arrange and coordinate corporate events
- Support the organization with distinctive image and identity to the general public
- Communicate with media in approved matters
- Communicate with the internal and external stakeholders of the organization
Key Course Highlights
- Differences between protocol, etiquette and hosting
- Social etiquette vs business and diplomatic etiquette
- The concepts and boundaries of protocol
- Official precedents and official symbols
- How to address authorities and personalities
- Cultural, protocol and cross-cultural sensitivities
- Dining etiquette and attire
- Order of precedence