Course Outline
- Course Code: MRP5
- Category: Marketing and Public Relations
- Dates and Venues:
Jun 08 - Jun 12I London|$4,2000.00
Sep 14 - Sep 18 IDubai |$3,950.00 - Duration: One Week
Course Overview
Currently, lots of people spend more time reading online materials than they do to printed materials. Website readers are not like traditional readers; they scan, skip, and jump as they search for information. This course will help delegates to write content in such a way that search engines understand what the written pages are about and visitors can quickly find what they are looking for. Delegates will learn the proven principles identifying visitor segments, choose meaningful messages, write with a voice that reflects the site’s brand, and organize information for easier skimming, scanning and retention.
Target Audience
This course on Writing for the Web will greatly benefit:
• Communication professionals
• Public Relations and Corporate Affairs Managers
• Project Managers
• Marketing Professionals
• Promotional staff
Course Outcome
By the end of this course, delegates will gain knowledge and skills to:
• Format web copy content and organize web text
• Appreciate the importance of images and keywords
• Know how web text differs from other writing forms
• Learn the strategies to enhance website credibility
• Learn methods of identifying central messages and creating strong page titles
• Use guidelines to shape web copy according to keywords
• Review accessibility and usability guidelines
• Conform content writing to acceptable standards
• Search Engine Optimization (SEO) tips
Key Course Highlights
• Elements of an effective website content
• Developing focused content
• Framework for profiling users, identifying segments and writing to meet the needs of your audience
• Defining and organizing messages
• Staying accessible and usable
• Building credibility into your websites
• Choose a format for highlighting important information
• Knowing verbiage pitfalls to avoid online